The GenWell Project is a free, open sourced, global Human Connection Movement whose mission is to make the world a happier and healthier place by reminding people about the importance of face to face social connection and inspiring them to take action. We are a purpose led, registered Canadian NFP that posts daily information, research, tips and motivation on our social media platforms to inspire people to create healthy connection habits starting today.

In addition, we activate around two GenWell Weekends a year (spring and fall) when we want to be the catalyst for people to take action and reach out to those they have been meaning to see, but just haven’t made the time. By rallying people from coast to coast and around the world at the same time to get connected, we reduce some of the barriers and stigma of getting connected.

Human connection transcends all crisis, causes, illness, age, gender, culture and more. We all benefit from greater human connection and now is the time to educate people on it’s importance and provide the catalyst to make it happen, even if it happens virtually or through physical distancing, for the immediate future.

  • Our Mission

    Our mission is to make the world a happier and healthier place by reminding people about the importance of face to face social connection and inspiring them to take action.

  • Our Vision

    A global movement that has generated a stronger and healthier society by igniting authentic social connections.

  • Our Values

    Authentic, Collaborative, Inspiring, Creative, Fun, Inclusive

Our original inspiration…the summer blackout of 2003 on the Eastern seaboard of North America.

As people tried to make their way home from work or elsewhere, there was a realization that this was not a short-term issue. At first, people came together to make sure that each other was safe and cared for. We see this amazing trait of people to step up for each other during difficult situations and this was no different. Shortly thereafter people started to hear that the fix to the problem was going to take some time and that we should start to make arrangements to deal with the situation. People realized that the new normal, for the time being, was one without electricity and those items and distractions in our lives, that require it to run. Can you hear that? In your house, on the street, in your neighbourhood, SILENCE.

What happened next was truly remarkable. People connected. Not though social media, texting, no phones or any other means of communication, but face to face. Most likely not with people miles away, but with the people you drive by every day on your street, in your neighbourhood or across the road. People gathered for many different reasons. They gathered to support, to discuss, to cope, to share, to break bread…and to have a BBQ and use up the food and drink that we all thought was going to waste! We came together like, dare we say it, they used to in the old days. Before cell phones and computers, before social media, 24-hour news channels and on demand TV were such a big part of our lives. Before high density living, longer commute times, economic pressures, a changing work force and when the only thing open on Sunday’s was your local convenience store.

People connected. Why? Because we all need to connect. Human beings have a deep need for attachment in our lives. Research suggests that the single largest indicator or life happiness is socially connection and the relationships that come from them. The blackout gave us the opportunity to disconnect and get connected. With no power we were all able to quickly seek one of our most basic needs and get away from the faux connectedness and pressures that society creates today. Maslow referenced this back in 1943 in his Hierarchy of Needs as Love and Belonging and we are no different today, we just get too caught up in the day to day hustle and bustle that life has become.

The GenWell Project wants to remind people about the importance of these face to face connections and be the catalyst that gets them to take action on GenWell Weekends and beyond. We host GenWell Weekends each spring and fall as the reminder to not put off reaching out any longer. We all crave face to face connection and the GenWell Project wants you to make us the excuse to reach out and get connected with friends, family, neighbours or colleagues. Taking the steps to generate great connections and conversations will build relationships that will benefit you and the people you get together with!

A GenWell Project doesn’t need to be an all-day affair. It doesn’t need to be big and it certainly doesn’t need to be expensive, but it certainly should be fun, and we hope that the kids will get involved as well. Maybe a coffee with a friend or neighbour, maybe a BBQ with extended family, maybe an overdue catch up with old friends or maybe a street long sporting activity or pot luck? Whatever you choose to do is what is right for you. Take the steps that will make you happier and healthier and also make the world a happier and healthier place by getting people connected face to face. Check out our Get Inspired page for ideas and then register your GenWell Project for the next GenWell Weekend.

Together we can make the world a happier and healthier place one face to face conversation at a time!

You can like us on Facebook at, follow us on Twitter @GenProjectOrg or check us out on Instagram at @GenWellProject to stay in touch about upcoming activities.