Pete Bombaci

Volunteer:Pete Bombaci

Chief Connection Officer

Pete is the founder of The GenWell Project and is proud to be leading a campaign that he truly believes can make the world a happier and healthier place. The campaign idea, in the making for over a decade, was inspired by the events that Pete witnessed during blackout back in 2003. Kindness, generosity, empathy and connection. We live in a fast paced and distracted world and sometimes we just need a reminder or an excuse to take the time to do the thing that will make us and those around us happier and healthier.

Having spent time in the for profit and not for profit worlds, he believes that there is a great opportunity to connect those two worlds in driving both purpose and profit for the benefit of everyone.

You can find out more about Pete on his Linked in profile here.

You can reach out to Pete at

Jamie Deans

Volunteer:Jamie Deans

Director, Public Discussion (PR)

Jamie Deans has been an engaged supporter of The GenWell Project since the day that he learned more about the campaign. As an expert in the Public Relations arena after a long career at Maple Leaf Sports and Entertainment in Toronto, Canada, Jamie is pleased to be working on a project that is on a mission to make the world a happier and healthier place one face to face conversation at a time.

By day Jamie is also the proud Papa to 4 great children and his beautiful wife Evette who have also played a role in helping support The GenWell Project in their own community.

You can reach out to Jamie at

Michael Latimer

Volunteer:Michael Latimer

Director of Connections

Face to face, the outdoors, no screens, that is all Michael knows as his father bought Camp Kilcoo in 1956 and it’s where he learned self resilience, self reflection, confidence, leadership and most importantly, how to communicate and live with compassion.

Michael has transferred this passion to his company, Growth Link, which creates relationships that accelerates growth.  Growth Link consults with early stage Canadian growth companies and Michael guides them through the multiple stages to success.

Michael has been a big supporter of The GenWell Project since his introduction to the campaign while engaging in some face to face conversations. Since that time, it has been an absolute pleasure to be a part of the team that is working towards making the world a happier and healthier place one face to face conversation at a time.

You can reach out to Michael at

Maya Hibbeln

Volunteer:Maya Hibbeln

Director of Insights

Growing up in the era of tweets, alerts, and notifications, Maya was instantly drawn to the vision of The Genwell Project. As a fan of face-to-face connection, she is pleased to be a part of this project that looks to bring people together, and that prioritizes human connection and compassion.

Based in Scotland, Maya is currently finishing her Masters at the University of Edinburgh in the realm of sport and politics.

In her free time, Maya enjoys the power that food and sport have in creating connection. Specifically, her love of pasta making, swimming, and crafting, inspires her to put down her phone and reach out to friends.

Carla Balabanowicz

Volunteer:Carla Balabanowicz

Director of Content & Storytelling

Carla deeply connects with and understands the mission of the GenWell project and is thrilled to be a part of a team that shares her passion. Often accused of being “too nice,” Carla has always taken that as a compliment, and believes that compassion and kindness should always be in the forefront.

A no-nonsense digital marketer with grit, Carla leaves the lingo and snake oil in the trash can, and brings seasoned insight in digital storytelling, analytics, content marketing, and community management to the GenWell Project. Spreading the message of balance, connection, compassion, kindness, and generosity, in her every day life, Carla is known for building engaged online communities through genuine conversation and relatable storytelling that makes people feel.

In her home life, Carla is a mama to two young children and is frequently reminded about the importance of connecting face-to-face and forging strong relationships with neighbours and friends. The old adage “it takes a village,” is not only true in parenting, but also for every adult, in every walk of life. People need people.

You can reach out to Carla at here.