Our Mission

To be a Canadian led, Global Human Connection Movement that generates a stronger and healthier society by igniting greater social connection.

Our Vision:

The vision of The GenWell Project is to make the world a happier and healthier place by educating people about the importance of proactive, face-to-face social connection, and catalyzing them to take action.

Our Values:

Authentic, Collaborative, Inspiring, Creative, Fun, Inclusive

Our Goals


To educate Canadians and raise greater consciousness about the importance of human connection through health promotion and knowledge exchange


To empower Canadians by revolutionizing our understanding of the importance of human connection through social health research


To catalyze policy and intervention development to support governments, business, non-profit organizations, neighbourhoods, families, and individuals

Our Team

Pete Bombaci

Founder, Executive Director

Pete is the founder of The GenWell Project and is proud to be leading a movement that he truly believes can make the world a happier and healthier place. The idea, in the making for over a decade before it’s launch in 2016, was inspired by the events that Pete witnessed during blackout back in 2003. Kindness, generosity, empathy and human connection. Most of us were never educated on the importance of human connection for our health and happiness, but now we need to make it happen before the next crisis arrives.

Having spent time in the for profit and not for profit worlds, Pete believes that there is a great opportunity to connect those two worlds in driving both purpose and profit for the benefit of everyone.

You can find out more about Pete on his LinkedIn profile here.

You can connect with Pete at pete@GenWellproject.org

Jamie Deans

Director, Public Discussion (PR)

Jamie has been leading the PR and Communications for The GenWell Project for nearly four years and is excited to be part of the solution to the social isolation, disconnection and loneliness that we face in Canada and around the world today. As an expert in the public relations arena after a long career at Maple Leaf Sports and Entertainment in Toronto, Canada, Jamie is pleased to be working on a project that is on a mission to make the world a happier and healthier place one face to face conversation at a time.

By day Jamie and his wife Ivette are the proud parents to four great children and together they have played a role in helping support The GenWell Project in their own community.

You can find out more about Jamie on his LinkedIn profile here.

You can connect with Jamie at Jamie@GenWellproject.org.

Jay Bertram

Jay Bertram

Chief Development Officer

A natural leader of people throughout his life, Jay has been leading advertising agencies and growing client’s businesses for over 30 years in Europe, Canada, and Latin America.

Most recently Jay overhauled the nabs charity- giving the 35-year-old organization a bold new mission, brand identity, marketing presence while overhauling the charities product and service delivery and broadening its target audience. The results and people supported reached record numbers. Huge strides were made in less than 3 years where now nabs-bec is the charity of choice of the Canadian marketing communications industry. This incredible turnaround was achieved while significantly strengthening the financial position of the charity during the challenging COVID-19 period.

It was during Jay’s time as Managing Director of nabs that he met Pete and learned about GenWell. The light went on. Rather than having companies and charities spending money, resources, and time on reacting to employee issues, a more proactive and better approach was to work with leadership teams and their employees to prevent and reduce employee issues. ‘Fire prevention versus fire fighting’. The supporting data from around the globe and financial benefit is irrefutable.

I’m excited to be joining Pete and The GenWell Project as the Chief Business Development Officer and help professional service firms build healthier, happier, more productive workforces by unleashing the power of human connection.

Kiffer G. Card, PhD

Director of Research

Dr. Kiffer G. Card is a social and behavioural epidemiologist with the School of Public Health and Social Policy at the University of Victoria. He also holds an appointment as an Adjunct Professor with the Faculty of Health Sciences at Simon Fraser University. Dr. Card’s research focuses on the social dimensions of health with an emphasis on understanding the roles that health inequity and social marginalization play in shaping healthcare utilization, health-related knowledge, and stigmatized behaviour. Further, Dr. Card is the recipient of the 2020 CIHR-IHSPR Rising Star Award, along with several prestigious postdoctoral awards. Over the past six years, his work on substance use, sexual behaviour, and social connection has been supported by more than $15 million dollars in funding and resulted in nearly 70 publications and over 90 academic conference presentations. As a rising star in social and behavioural epidemiology, Dr. Card’s research program provides training to future scholars and raises awareness of key social reforms and policies that aim to help Canadian leaders build happier and healthier communities.

You can find out more about Kiffer on his LinkedIn profile here.

You can connect with Kffer at kiffercard@uvic.ca.

Andrew Laufer

Creative Designer

Andrew Laufer is a “WHY” person combined with a storyteller, explorer, creative addict, designer, and Human Connection Catalyst.

He is a curious creative with twenty years of experience in strategic branding, art direction, and design, for some of the largest CPG, retail, and entertainment brands.

Andrew has been a part of the GENWELL mission long before they posted their first event. As Creative Director, he believes in the power of GENWELL’s purpose. At the core, Human Connection is the exchange of energy among people who are giving attention to one another. It has the power to expand the moment, spark change, and build a happier healthier society one face-to-face interaction at a time.

You can find out more about Andrew on his Linkedin profile here. https://www.linkedin.com/in/andrewlaufer/

You can connect with Andrew at a.laufer@bylauft.com

Neelima Paniker

Social Media Intern

Neelima is currently a Bachelor of Public Relations Student at Humber College. She believes in building relationships and creating a community where everyone has an opportunity to thrive. Her passion for connection and authentic storytelling is what drew her to PR and social media. In her free time, she likes to spend her time with her family or friends, reading a good book, or exploring hidden gems around the city.


Jessica Fowler

Jessica Fowler

Community Advisor

Jessica Fowler has been a leading ambassador of The GenWell Project from its inception. Jessica met Pete years ago when she overheard him at a restaurant speaking passionately about social connection to a friend. From that day forward, she has supported the spread of this message and has advised The GenWell Project on campaigns, academic pursuits and corporate partnerships. 

As a professor at Humber College, she is dedicated to ensuring her students and the Humber community as a whole understand the impact that social health has in all areas of our life and in contrast the lack thereof. Working with students and faculty she hopes to spread the message and be a catalyst for conversations and connections across the campus. 

She truly believes that though everyone has a unique story, we are all in this together and a stronger sense of unity, is better for everyone. 

Scientific Advisory Panel

Led by Dr, Kiffer Card, The GenWell Project has put out a call to the Canadian research community to participate in a Scientific Advisory Panel. Our aspiration is to collaborate, build and activate in a cohesive manor, so as to have the greatest impact on Canadians and people around the world. You can find out more about Dr. Card here and we will be posting the call in the coming weeks.

Board of Advisors

Along with the current Chair of the Advisory Board for The GenWell Project, Terry Foster, The GenWell Project is working to finalize the members of the Advisor Board. We will be announcing the returning and new members of the advisory board over the coming months.

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