October 2, 2020

No Bubbles? Smaller Circles?
So How Do We Stay Connected Safely?
The GenWell Project Has Some Suggestions


The GenWell Project is encouraging people to plan now how to stay connected with family, neighbours and colleagues as we head into a second wave of COVID-19

 TORONTO –  The global pandemic has forced us to radically alter our human connection habits – we’ve been told to lockdown, form bubbles and create trusted circles in order to stay safe and stop the spread. The GenWell Project, the Human Connection Movement, recognizes the vital importance of social connection and we know it must be achieved responsibly if we hope to beat COVID-19, but how do we balance these two crucial needs?

We need human connection and some people will do almost anything to get it, including putting their health and lives (and those of the people around them) at risk in an effort to meet with friends and family. The GenWell Project believes that by inspiring people to plan to connect safely now, we will be better positioned to make it through the challenging, isolated and disconnected times that may lie ahead.

As we prepare for a potential second wave, it is imperative that we set ourselves up for mental and physical health success by establishing strong networks of human connection now. Last month we launched our #showusyourbubble campaign designed to encourage people to get connected (responsibly and using local COVID-19 protocols) with the people in their bubble and share those amazing moments as an inspiration for others to do the same. While the definition of a “bubble” is constantly evolving based on where you live and the necessary COVID-19 protocols, the need to stay connected has not. We are encouraging people to stay safely connected with your bubble, whether in-person or virtually.

“The idea behind social bubbles was that they would expand and contract as required, with the goal of maintaining human connection to help us get through whatever new challenges might come as the pandemic evolved and beyond,” said The GenWell Project’s founder, Pete Bombaci. “With the coming of a potential second wave, we are encouraging people to make their connection plans now, so they are well-positioned once we start to feel the full force of this next phase of the pandemic. If we all follow the right protocols now, we can get back to face-to-face human connection sooner and these small steps will help us all build greater resilience for the long-term.”

*** Pete Bombaci, founder of The GenWell Project is an expert on the subjects of human connection and the dangers of social isolation and loneliness. He is available for live or recorded interviews and comments. ***

Human connection transcends all issues, illness, ages, genders, cultures and more. We all benefit from greater human connection in our lives and many of us are not armed with the information that reinforces the need to stay connected, especially during these challenging times. The GenWell Project wants to help inform and serve as a catalyst for Canadians and people around the world to get connected.

Some ideas for successful connection maintenance during the pandemic include:

For more information, or to connect with us online, please visit https://genwellproject.org/.





 For media inquiries, please contact:

Jamie Deans



About The GenWell Project.

Founded in 2016, The GenWell Project is a human connection movement whose mission is to make the world a happier and healthier place by reminding people about the importance of face-to-face social connection and inspiring them to take action and create healthy connection habits ongoing. Join the movement, bring your community together, become a generator of great conversations and connections in your life and in the lives of others. www.GenWellProject.org.