This holiday season The GenWell Project is proud to be partnering with Coca-Cola Canada Bottling to launch the first-ever, cross country, Coca-Cola Canada Holiday Truck Tour.
After nearly two years of the global pandemic, Santa will be trading in his sleigh for the iconic Coca-Cola Holiday Truck bringing joy, optimism and connection to Canadians from coast-to-coast. The GenWell Project is thrilled to be along for journey, reminding people about the importance of human connection during the holiday season and beyond.
Recent research conducted by IMI International, suggests that 10 million Canadians are heading into this holiday season feeling the loneliest that they have ever felt in their life. In the same study, it showed that out of nearly 500 activities to choose from, attending a Christmas or holiday event was the number one activity that Canadians were looking forward to as we near the end of 2021. So, Coke Canada Bottling and The GenWell Project want to safely help make those connections happen and kick off the holiday season!
There has never been a more important time for us to recognize and understand the importance of our social health and connecting with others. Loneliness, isolation, and disconnection from one another were growing issues long before the global pandemic, but the shared experience of the global pandemic has made us all more open to the conversation, sharing our experiences, and interested in taking action, for our own health and happiness or for that of those around us.
For more about the Coca-Cola Canada Holiday Truck Tour, it’s safety protocols, and to see when Santa is in town at a tour stop near you, visit DeliverTheMagic.ca.
Are you looking to get connected this holiday season? Here are few thoughts for you to make it happen.