What is a GenWell Weekend?

GenWell Weekends are strategically selected
weekends when research suggests that people
may benefit most from an opportunity to get
connected with others. By rallying 37.5 million
Canadians to connect at the same time , we provide an excuse and a catalytic period, which can help those who may struggle to reach out and a reminder for those who find it easy. After a two-year global pandemic, we to educate, empower and catalyze Canadians to build healthier connection habits each and everyday.

Originally inspired by the connections made during a blackout in 2003, that affected 50M people on the Eastern seaboard of North America, GenWell Weekends are intended to give all of us the excuse to get connected, without the need for a crisis, whether it be a personal one or a global pandemic. When we come together to connect and celebrate human connection through a positive and proactive lens, not only is it fun, but it builds happier and healthier people, whether at school, at the office, in your home or in your community.  Let’s use GenWell Weekend to reach out to those you have been meaning to see, but haven’t made the time, until now.

Why We Keep Coming Back Each Spring and Fall

The GenWell Project activates around two weekends each year, spring and fall, when we want to be the excuse, permission, and catalyst that inspires Canadians to reach out and get connected face-to-face for their own health and happiness or the health and happiness of those they connect with. We will continue to activate around these weekends until we have helped build a more connected society that feels the sense of connection, of support, and belonging that allows people to live happier, healthier, and longer lives.


This GenWell Weekend your focus may be on friends or family. The next may be on colleagues and classmates, and then building greater connection with your neighbours. Eventually it may be about reaching out to someone in need or building connection through volunteering. Needless to say, we have a long way to go and lots of connections that we can build upon. The key is to get started and GenWell Weekend the perfect excuse to make it happen! Join us for the next GenWell Weekend on Sepetember 16, 17 & 18, because together we can make the world a happier and healthier place one face-to-face conversation at a time.


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