Pete Bombaci

Volunteer:Pete Bombaci

Chief Connection Officer

Pete is the founder of The GenWell Project and is proud to be leading a campaign that he truly believes can make the world a happier and healthier place. The campaign idea, in the making for over a decade, was inspired by the events that Pete witnessed during blackout back in 2003. Kindness, generosity, empathy and connection. We live in a fast paced and distracted world and sometimes we just need a reminder or an excuse to take the time to do the thing that will make us and those around us happier and healthier.

Having spent time in the for profit and not for profit worlds, he believes that there is a great opportunity to connect those two worlds in driving both purpose and profit for the benefit of everyone.

You can find out more about Pete on his Linked in profile here.

You can reach out to Pete at

Jamie Deans

Volunteer:Jamie Deans

Director, Public Discussion (PR)

Jamie Deans has been an engaged supporter of The GenWell Project since the day that he learned more about the campaign. As an expert in the Public Relations arena after a long career at Maple Leaf Sports and Entertainment in Toronto, Canada, Jamie is pleased to be working on a project that is on a mission to make the world a happier and healthier place one face to face conversation at a time.

By day Jamie is also the proud Papa to 4 great children and his beautiful wife Evette who have also played a role in helping support The GenWell Project in their own community.

You can reach out to Jamie at

Lisa Cain

Volunteer:Lisa Cain

Director of Community Connections

When one looks under the heading of community leader in the dictionary you may often see the photo of one Lisa Cain. Although having worked in the corporate world for may years in the marketing area, Lisa has found her niche in the area of community and community engagement. A big supporter of the message of face to face social connection long before The GenWell Project came to her attention, Lisa is thrilled to be a part of a campaign that is making the world happier and healthier one face to face conversation at a time.

When not connecting communities with  The GenWell Project, Lisa likes to connect with family and friends on a regular basis as part of maintaining a healthy balance to the life pressures that we all are faced with.

You can reach out to Lisa at

Sarah MacLennan

Volunteer:Sarah MacLennan

Director of Engagement and Collaboration

Sarah MacLennan has been a supporter of the GenWell Project vision from the start and loves to connect people together with purpose, passion and productivity.

As Director of Engagement & Collaboration, Sarah helps build opportunities to collaborate with individuals and organizations who share our vision and values. 

Sarah believes in the power of all Generators to remind us all what is important – our family and friends, the time we get to spend together, and the impact we have on each other and the world. As Sarah likes to say, ‘let’s give to get and let’s get started’.

Where some see problems, Sarah sees possibility. Sarah’s wish is to transform the Generator movement into a year long opportunity to connect with each other and forge new connections, face-to-face, all over the world.

You can reach out to Sarah at

Michael Latimer

Volunteer:Michael Latimer

Director of Connections

Face to face, the outdoors, no screens, that is all Michael knows as his father bought Camp Kilcoo in 1956 and it’s where he learned self resilience, self reflection, confidence, leadership and most importantly, how to communicate and live with compassion.   

Michael has transferred this passion to his company, Growth Link, which creates relationships that accelerates growth.  Growth Link consults with early stage Canadian growth companies and Michael guides them through the multiple stages to success.  

Michael has been a big supporter of The GenWell Project since his introduction to the campaign while engaging in some face to face conversations. Since that time, it has been an absolute pleasure to be a part of the team that is working towards making the world a happier and healthier place one face to face conversation at a time. 

You can reach out to Michael at

Maya Hibbeln

Volunteer:Maya Hibbeln

Director of Insights

Growing up in the era of tweets, alerts, and notifications, Maya was instantly drawn to the vision of The Genwell Project. As a fan of face-to-face connection, she is pleased to be a part of this project that looks to bring people together, and that prioritizes human connection and compassion.

Based in Scotland, Maya is currently finishing her Masters at the University of Edinburgh in the realm of sport and politics.

In her free time, Maya enjoys the power that food and sport have in creating connection. Specifically, her love of pasta making, swimming, and crafting, inspires her to put down her phone and reach out to friends.